"TECHNOLOGY IN YOUR TOOTHBRUSH"
P&G is one of America’s oldest companies — it’s been around 182 years — but it’s never been to CES to showcase a product…Until now.
The P&G Oral-B Genius X is an A.I.-fueled toothbrush that taps into the tons of data that went into its development to determine where users go wrong — where they brush too hard, where they brush too lightly, where they need to reach for better plaque removal. Future vision of the product is to incorporate it with a smart home devices to enhance user’s morning and evening routines.
ROLE :
UX Strategy
UI Design
Creative Collaboration
Tech Collaboration
DELIVERY :
IOT Interface Design
High Fidelity Mockups
Clickable Prototypes
User Research & Testing
PRODUCT LINEUP
Combining the brushing technology of the Genius X product with voice assistant and smart screen technology, Oral-B is poised to be first to market with a smart home tabletop device designed specifically for use in the bathroom. Built using Google Assistant, the device has the ability to manage your home devices as well as enhance your brushing experience.
CONCEPT DEVELOPMENT & CONSUMER TESTING
Over 42 concepts were developed and thoroughly tested, both for adults and children. Insights derived from testing were incorporated into the design, allowing us to fine-tune the experience.
DEVICE SETUP COMPANION APP
