"THE TIRE STORE OF THE FUTURE"
TRANSFORMING THE TIRE PURCHASE EXPERIENCE BY CREATING A MICHELIN TIRE STORE OF THE FUTURE.
The challenge was to create an innovative way to purchase tires by leveraging digital capabilities and offering a superior consumer experience to differentiate the Michelin brand from anything else currently in the market. The solution was a seamless, highly personalized web to in-store experience, utilizing geofencing, touch screen technology, and dynamic merchandising to not only connect with consumers but also make the tire purchase experience much more streamlined and pleasant.
ROLE :
UX Strategy
UI Design
Creative Collaboration
Partner Agency Collaboration
DELIVERY :
Stakeholder Interviews
Concept Narrative
Customer Journey (Online and In-Store)
User Flows
High Fidelity Wireframes
Clickable Prototypes
Concept Testing
ONLINE USER FLOW
Click through the images below to view details of the online experience.
IN-STORE EXPERIENCE FLOW
Click through the images below to view details of the in-store experience.
WIREFRAMES
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