"THE POWER FOR GOOD. EVERYDAY."
P&G’s mission control for activating people to make the world a better place every single day. It’s a purpose platform that converts everyday actions into extraordinary acts of goodness. Because when people take action to make life better for their families, we can improve life for others.
P&G is the company with the right people, products and size/power/influence to be able to credibly convert every valuable consumer behavior into value for those in need, by living its citizenship beliefs with deliberate daily action.
Do good for your family, and together we’ll do good for the world.
ROLE :
UX Strategy
UI Design Collaboration
Creative Collaboration
Tech Collaboration
DELIVERY :
Interface Design
High Fidelity Mockups
Clickable Prototypes
User Research & Testing
ONLINE EXPERIENCE
VALUE PROPOSITION
Consumers are looking for companies that are doing good and content that makes them feel good.
PERSONA IDENTIFICATION & USER JOURNEYS
Millennial parents are eager and willing to take action in making the world a better place, but their growing families demand that they balance purposeful participation with their practical, everyday needs.
VALUE DELIVERY & COMMERCE INTEGRATION
Enable first-party purchase data collection via a variety of pre & post purchase options.
